Blog
Guides to Get More Leads From Google, Meta and AI Search
What we learn running campaigns and sites every day, written so you can act on it.
- Google Ads
How Much Does Google Ads Cost for Contractors?
What actually sets your cost per click and cost per lead, and how to set a first budget.
Read guide - Local Services Ads
Local Services Ads vs. Google Ads: Which One First?
How each one charges, where each one shows, and when to run both.
Read guide - Local SEO
How to Rank in the Google Maps Pack
Relevance, distance and prominence explained, with a checklist for your Business Profile.
Read guide - Meta Ads
Facebook & Instagram Ads for Service Businesses
Where Meta Ads fit for local services, which campaigns to run and how to judge them.
Read guide - Analytics
GA4 Conversion Tracking for Lead Generation
The events to track, how to mark key events, and how to send them to Google Ads.
Read guide - AI Search
How Local Businesses Show Up in AI Search
What ChatGPT, Gemini and Google AI Overviews read, and how to make your site citable.
Read guide - Google Ads
Google Ads Wasted Spend Checklist
A step-by-step checklist to find the clicks and searches eating your budget.
Read guide