What is an AI automation agency?

An AI automation agency designs, builds and maintains systems that let AI handle repetitive work: answering chats and calls, qualifying leads, updating the CRM and sending follow-ups. We also connect those systems to your ads, website and analytics, so you can see which conversations turn into customers.

How much does an AI chatbot cost for a small business?

Our AI Ops plan is $450 per month plus a one-time $1,200 setup for one business, including the chatbot, follow-ups and CRM sync. Projects with several channels or custom integrations are quoted after the audit. Messaging and AI usage fees are billed by each platform to your account.

Will the AI replace my staff?

No. It takes the routine questions and the after-hours messages so your team spends its time on quotes, jobs and customers who are ready to buy. Anything sensitive, urgent or outside your rules is handed to a person with a short summary.

Can the chatbot answer in Spanish?

Yes. We build every assistant in English and Spanish from the same knowledge base, and it replies in the language the customer writes in. We write and review the Spanish ourselves.

Is an AI receptionist worth it?

It is worth it when you miss calls during jobs, after hours or at busy times. The AI receptionist answers, takes the customer's details and need, and either books, routes the call or sends a text back with consent, so the lead isn't lost.

What is n8n and why do you use it?

n8n is a workflow automation platform that connects apps and lets AI agents make decisions inside a workflow. We use it because it handles complex logic, works with hundreds of tools and can run in your own account, so you keep control of your workflows and data.

How long does it take to set up?

Plan on three to four weeks for the setup period: mapping and design first, then building and connecting your channels, and a round of testing with your team before anything goes live. After that the plan is month to month.

Will customers know they're talking to AI?

Yes. Our assistants say they are an AI assistant for your business, and a person is available whenever the customer asks for one or the case needs it.

Is it legal to use AI to answer calls and send texts in the US?

Answering inbound calls and chats is different from calling people. The FCC has ruled that AI-generated voices count as artificial voices under the TCPA, so outbound AI calls need prior express consent, and business texting needs consent and carrier registration. Call-recording rules vary by state. This isn't legal advice; we set up consent and opt-outs and you confirm with your attorney.

What happens when the AI can't answer or the customer wants a person?

It hands off. Escalation rules send complaints, emergencies, price exceptions and anything outside your approved information to your team with a summary, by live transfer, callback or an alert. WhatsApp's own policy requires a clear path to a person.

Is my customer data safe?

We create the accounts in your name, give each tool only the access it needs and use the official business APIs of each platform. You can export or delete your data and turn the automations off at any time.

MarDigital

$199 Audit

AI automation agency · USA & Colombia

AI Automation for Small Businesses: Chatbots, AI Receptionist and CRM Workflows

We connect your website, WhatsApp, Instagram, Facebook, email, phone and Google so every lead gets an answer in seconds, every conversation lands in your CRM, and your team steps in only when a person is needed.

Start with a $199 audit See what we automate

Google Ads & Analytics certified
Built in English and Spanish
You own every account and workflow

Quick answer

AI automation for a business is software that reads incoming messages, calls and form leads, answers the routine ones with your own information, and moves the details to the right place (CRM, calendar, inbox) without anyone copying them by hand. We design, build and run these automations with n8n and current AI models, and every conversation the AI can't resolve goes to a person on your team.

What can we automate for your business?

Most businesses lose leads in the gap between the first message and the first answer. We close that gap on every channel your customers already use, with one brain behind all of them.

AI chatbot for your website

Answers questions from your services, prices, hours and policies, asks your qualifying questions and books a call or sends the lead to your inbox.

WhatsApp Business chatbot

Replies in English or Spanish through the official WhatsApp Business Platform, sends quotes, photos and booking links, and hands complex chats to a person.

Instagram and Messenger DMs

Answers DMs and ad replies around the clock, tags each conversation by service and moves real buyers into your pipeline.

Email follow-up

Sorts incoming requests, drafts replies for approval and follows up on quotes nobody answered, so leads don't go cold in the inbox.

AI receptionist and missed calls

Answers calls when your team can't, takes name, need and urgency, and texts back missed calls with consent, then logs everything for your team.

Google reviews and lead forms

Asks every customer for a Google review after the job (no filtering, no incentives), alerts you to new reviews and drafts replies. Google and Meta lead forms get an instant first answer.

CRM and pipeline updates

Creates the contact and the deal, assigns an owner, records the conversation and sends a weekly report of what the system handled.

Booking and reminders

Offers open times from your calendar, confirms appointments and sends reminders, so fewer people forget or no-show.

How it works

How does AI automation answer a customer?

Follow one real kind of message through the system. The same three steps run for chats, DMs, emails, lead forms and missed calls.

1. A message arrives
A customer writes on WhatsApp at 9:42 p.m. asking for a price. Instead of waiting until morning, the message goes straight to your AI assistant.
2. The AI understands it
It reads the intent, the language and the service, then checks your prices, hours and rules. If it isn't sure, it passes the chat to a person.
3. The right actions fire
It answers with your price range, sends the booking link, saves the lead in your CRM and alerts your team before the customer closes the app.

Workflow automation with n8n

What an AI workflow looks like inside

Behind every chatbot is a workflow: a chain of steps that runs on its own each time something happens. We build them in n8n, a workflow platform that connects your apps and lets AI agents make decisions inside the flow.

1A trigger starts it: a form, a DM, an email, a missed call or a new lead from Google or Meta.
2An AI agent reads the message, classifies it and drafts the reply with your approved information.
3A router applies your rules: urgent or not, inside your service area or not, new customer or existing one.
4Actions run in parallel: reply, booking link, CRM record and a team alert, each one logged with a time stamp.

AI automation by department

Start where the delay costs you the most. These are the automations we set up most often, grouped by the team that feels them.

Turn ad clicks and social messages into booked conversations

Instant reply to Meta and Google lead forms, with the right offer for each campaign
Instagram and Facebook DM replies tagged by campaign, so you see which ad sold
Review requests after every finished job, timed so customers actually answer
Lead source and outcome sent to GA4 and your CRM for real reporting

Chatbot, AI receptionist or workflow: which do you need?

They solve different problems and usually work together. This is how we explain the difference to clients.

	AI chatbot	AI receptionist	Workflow automation
Where it works	Website chat, WhatsApp, Instagram and Messenger	Phone calls and missed calls	Behind every channel and app
What it does	Answers questions, qualifies and books in writing	Picks up, takes details and routes or texts back	Moves data, triggers replies and follow-ups, and reports
Best for	Businesses that get many chats and DMs	Businesses that miss calls while working	Any business copying data by hand
Usually paired with	CRM and calendar workflows	Text-back and CRM workflows	A chatbot or receptionist as the front door

How we build your automation

01
Map
We list every way leads reach you today and time how long each one waits for an answer.
02
Design
We write the conversations, the qualifying questions, the rules for handing off and the knowledge the AI may use.
03
Build
We build the workflows in n8n and connect your channels, CRM, calendar and inbox.
04
Test
Your team tests real cases with us, in English and Spanish, before anything goes live.
05
Improve
Every month we review conversations, fix gaps and report leads answered and booked.

Where the AI stops and a person steps in

An assistant that guesses costs you customers. Ours follow rules you approve, and they say so when they don't know.

Only your approved information

The AI answers from your services, prices, hours and policies. Anything outside that goes to a person.

Human handoff

Complaints, urgent cases, large quotes and anything sensitive are passed to your team with a short summary.

Consent for texts and calls

Automated texts and calls only go to people who gave permission, with a clear way to opt out.

Your data stays yours

Workflows and accounts are created in your name, we limit what each tool can see and you can switch everything off at any time.

Works with the tools you already use

We connect the AI to your channels and apps through n8n and the official APIs of each platform, so you don't have to change your CRM or your inbox.

n8nWhatsApp Business PlatformInstagramFacebook MessengerMeta Lead AdsGoogle Ads lead formsGoogle Business Profile (reviews)GmailOutlookGoogle CalendarCalendlyGoogle SheetsHubSpotGoHighLevelPipedriveAirtableSupabaseSlackGA4n8nWhatsApp Business PlatformInstagramFacebook MessengerMeta Lead AdsGoogle Ads lead formsGoogle Business Profile (reviews)GmailOutlookGoogle CalendarCalendlyGoogle SheetsHubSpotGoHighLevelPipedriveAirtableSupabaseSlackGA4

Not on the list? n8n connects to hundreds of apps and any tool with an API. See n8n's integration directory.

How much does AI automation cost?

Our AI Ops plan covers the assistant, the follow-up and the CRM sync for one business, built and managed by us. Larger projects with several channels, departments or custom integrations are quoted after the audit, once we know how many workflows you need.

AI platform and messaging fees (for example, WhatsApp conversation charges or phone minutes) are billed by each provider to your own account, so you always see what you pay for.

AI Ops plan: $450 / month
One-time setup: $1,200
Setup period: 3 to 4 weeks
Contract: Month to month, 30 days' notice

Is AI automation right for you?

A good fit if…

Leads reach you by chat, DM, form, email and phone, and some wait hours for an answer.
Your team answers the same questions every day.
You serve customers in English and Spanish.
You already pay for ads or SEO and want more of those leads to book.

Not a fit if…

You get a handful of leads a month and answer them all within minutes.
You want an AI to make promises your team can't keep.
You are not willing to review the AI's answers in the first weeks.

Frequently asked questions

Sources

Tell us where your leads are waiting

Every message deserves an answer

Start with a $199 audit: we review how leads reach you, how long they wait and what to automate first, and send you a ranked plan.

Start with a $199 audit

Updated 2026-11-03 · By Walther Moncada, MarDigital