Shared leads, priced to the bottom
Marketplaces sell the same homeowner to several contractors at once. You compete on speed and price before the first conversation.
Florida contractors
Contractor Marketing for Florida General and Specialty Contractors
Exclusive leads from your own website and ad accounts, not shared marketplace leads. Built for licensed contractors who want better-fit projects.
- English & Spanish
- Plans from $795/month
- Month to month
- You own every account
- No shared leads
In short
Marketing for licensed contractors who want better-fit projects
A contractor marketing agency brings homeowners and property owners to your business through local SEO, Google Ads, Local Services Ads and a website that proves you're licensed and local. We build campaigns around the projects you want more of, filter out small or unqualified jobs, and track every estimate back to the search that produced it.
What's Actually Costing You Jobs
Ads showing to people who want your job, not your service
"General contractor salary," "how to become a contractor," "contractor jobs near me." Every one of those clicks costs money and none will ever hire you.
A template website that looks like everyone else's
Generic templates fail on speed and trust. Florida homeowners look for license numbers, insurance, hurricane experience and local project photos, not stock images.
No idea which jobs came from where
Without call tracking and form attribution, there's no way to know whether your ad budget produced ten times its cost in work or nothing at all.
How We Get You Booked
Google Ads built for contractors
Campaigns around the services that are actually profitable for you, not a keyword dump. Negative keywords from day one, and separate campaigns for emergency work and planned projects.
Google Ads managementContractor SEO and the map pack
Ranking for "general contractor near me" in each city you serve: project-type pages, a project gallery with locations, Google Business Profile and FTC-compliant reviews.
SEO servicesWebsites that prove you're licensed and local
Fast pages with license and insurance details, real project photos and forms that ask project type, budget and timeline before the call.
Web designSpeed-to-lead automation
The first company to answer is often the one that gets the job. Automation answers every inquiry in under 60 seconds by text, chat or AI voice agent, even when you're on a job site.
AI automationWho this is for
General, building and residential contractors, plus specialty trades. If roofing, HVAC or remodeling is your main work, those pages go deeper into your trade.
- General, building and residential contractors with a Florida license
- Specialty contractors who want planned projects, not only emergency calls
- Companies that can answer leads the same day
- Not a fit: unlicensed work or businesses that only want the cheapest lead
Contractor SEO
Contractor SEO turns your past work into proof. Each project type gets its own page, and every finished job can become a gallery entry and a Google Business Profile post.
Pages by project type
New construction, additions, renovations, storm repair and any specialty you want more of, each with scope, process and photos.
Project gallery with locations
Real photos with the city and scope of each job, the trust signal homeowners look for most.
Google Business Profile
Services, service areas, photos and answers, updated as you finish jobs.
Reviews that follow the FTC rule
A request after every job. No fake reviews, no rewards for five stars and no hiding negative ones.
Google Ads and Local Services Ads for contractors
General contractor is an eligible Local Services Ads category, and you pay per valid lead. In search ads, we filter small jobs with negative keywords, ad copy that states your minimum project size and qualifying questions on the form.
How we qualify leads
- Project type and address on the first form step
- Budget range and timeline
- Photos or plans when available
- Automatic replies that book estimates only for good-fit projects
How to choose a contractor marketing agency
- You own the ad accounts, the website and the tracking
- Prices are published, and ad spend is separate from the fee
- Reports show estimates and jobs won, not only clicks
- Ads only target areas your license covers
- No long-term contract
Data block · official sources
Florida licensing and what it means for your marketing
Your license type decides where you can advertise and what you can claim. These are the DBPR rules we check before a campaign launches.
Certified vs. registered licenses
A certified contractor can work in any jurisdiction in Florida; a registered contractor only in the local jurisdictions where the license is held. Your ad service area should match your license.
General, building and residential
DBPR issues General, Building and Residential contractor licenses, each with a different scope of work. Your pages should describe only the work your license allows.
Work that doesn't need a state license
< $2,500handyman exemption limit
DBPR lists work such as cabinets, countertops, painting, wallpaper, carpet and tile as not requiring a state contractor license, and a handyman exemption for minor jobs under $2,500.
Buyers can verify you in seconds
Homeowners can check any license with the DBPR app. Showing your license number on the site and profile removes a reason to call someone else.
What this means for your marketing: your license number appears on the website, Google Business Profile and LSA profile, ad targeting follows where the license is valid, and page copy only promises work you're licensed to do.
Why Florida Is Different for Contractors
Florida's construction market moves on its own calendar. Storm season drives repair demand, and snowbird season shifts remodel timing in Naples, Sarasota and Palm Beach.
Ranking in Naples is a different problem from ranking in Jacksonville, and a statewide campaign misses both. South Florida is also bilingual: Florida had the highest net international migration of any state in 2025 (178,674 people, U.S. Census Bureau), and many of those homeowners search in Spanish.
Emergency repairs and planned projects behave differently. A storm-damage search wants a phone number and a fast response. A planned project search wants a portfolio, a permit explanation and trust signals. They should never share a landing page.
What we track for contractors
We report on the numbers that decide whether marketing pays: estimates, appointments and jobs won.
- Calls and forms by project type
- Estimates and site visits booked
- Jobs won and revenue by campaign
- Cost per estimate and per job won
- Leads filtered out as too small or out of area
- Lead source in English and Spanish
We've Done This
We operate our own Florida home improvement lead generation properties and manage paid search for active Florida home service companies. We build and test on our own budget before recommending anything.
We don't show invented case studies or logos we don't have permission to use. We show you exactly what we'd change in your account before you pay a retainer: the Google Ads audit for contractors is a written report in 72 hours, and you keep it whether or not you hire us.
Read the home improvement lead generation case studyContractors We Serve Across Florida
- Miami
- Fort Lauderdale
- West Palm Beach
- Boca Raton
- Tampa
- St. Petersburg
- Orlando
- Jacksonville
- Naples
- Sarasota
- Fort Myers
- Cape Coral
- Kissimmee
- Hialeah
- Pembroke Pines
Other Florida trades we work with: roofing contractors, remodelers, HVAC companies and cleaning companies.
What It Costs
Monthly management from $795 to $2,495 · One-time setup from $1,500 · Month to month after setup · Ad spend paid directly by you from your own account.
See every plan and feeContractor Marketing Questions
Sources
Tell us about your contracting business
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Let's see if we're a fit
Start With an Audit
$199. 72 hours. Written report. Full refund if we don't find at least $500/month in wasted spend.
Get a $199 Google Ads AuditUpdated · Written by Walther Moncada, MarDigital