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    Pricing · No discovery call required

    Marketing Pricing for Home Service Businesses, Published Upfront

    Every number is on this page. Retainers are month to month, ad spend stays in your own account, and you own everything we build.

    Get a $199 Google Ads Audit

    Monthly Retainers

    LAUNCH

    $795/month

    One channel, one market. For businesses starting paid acquisition.

    • Google Ads management (search + LSA)
    • Weekly search terms and negative keyword work
    • Call tracking and conversion setup
    • Landing page conversion fixes
    • Live dashboard + monthly written review
    Talk about LAUNCH

    GROWTH

    $1,495/month

    Paid plus organic. For businesses ready to compound.

    • Everything in LAUNCH
    • Local SEO: service and city pages, 2–4 new pages/month
    • Google Business Profile + review generation
    • Meta Ads: retargeting and demand generation
    • Bilingual English/Spanish campaigns
    • Bi-weekly working call
    Talk about GROWTH

    DOMINATE

    $2,495/month

    Multi-city, multi-channel. For businesses taking a market.

    • Everything in GROWTH
    • Multi-city SEO expansion program
    • Full Meta Ads program with weekly creative
    • Offline conversion import from your CRM
    • Cost-per-booked-job reporting by city
    • Weekly working call
    Talk about DOMINATE

    What's inside each plan: Google Ads management, local SEO, Meta Ads and websites.

    Add-on

    AI OPS — $450/month + $1,200 setup

    AI voice agent answering 24/7, SMS and WhatsApp replies in under 60 seconds, missed-call text-back, automatic lead qualification and two-way CRM sync. The first company to answer is often the one that gets the job, and this is how you answer first. Can be added to any retainer or run standalone.

    See how AI automation works

    One-Time Setup

    Standard Setup

    $1,500

    Account rebuild or restructure, tracking and conversion installation, landing page fixes, reporting dashboard. For businesses with a usable website already in place.

    Full Setup

    $3,500

    Everything in Standard plus a new multi-service, multi-city or bilingual website, schema markup, Spanish routes and full analytics build. For businesses starting from a site that can't be salvaged.

    About your ad spend

    Ad spend is paid directly by you, from your own advertising account. We never touch your ad budget, and you own your accounts, data and campaign history permanently — including if you stop working with us.

    Management fee vs. ad spend

    You pay two separate things. The management fee pays us for strategy, builds, optimization and reporting. The ad spend goes straight from your card to Google or Meta, in your own account. We never see, hold or mark up your media budget.

    • Fee: $795 to $2,495 a month, by plan
    • Setup: $1,500 or $3,500, one time
    • Ad spend: billed to you directly by Google or Meta

    How agency pricing models work

    Flat monthly fee
    A fixed price for a defined scope. Predictable, and the agency gains nothing by raising your budget. This is what we use.
    Percentage of ad spend
    The fee grows with your budget, which can reward spending more rather than spending better.
    Pay per lead or performance
    You pay per lead or result. Check who owns the leads and whether they're shared with other businesses.

    Data block · official sources

    What Google charges you for Local Services Ads

    1. Per lead

      You pay for valid leads, not clicks

      Google charges for valid calls, messages and booking requests and lists the lead types it doesn't charge for, such as spam and repeat contacts.

      Source: Google: What counts as a valid Local Services Ads lead

    2. 30 days

      Charged leads are re-checked

      Google reviews charged leads for 30 days and credits low-quality ones automatically.

      Source: Google: What counts as a valid Local Services Ads lead

    3. × 30.4

      Monthly cap in Google Ads

      For Local Services Ads inside Google Ads, monthly spend is capped at your average daily budget multiplied by 30.4.

      Source: Google Ads Help: Local Services Ads moving to Google Ads

    What this means for you: LSA budgets are easier to predict than search ads, but lead quality still needs a weekly review. That review is included in every plan.

    What We Don't Do

    We don't sell shared leads

    Every lead we generate is yours alone. We don't run a lead marketplace and we never sell the same inquiry to three of your competitors.

    We don't do 12-month contracts

    Month to month after the setup period. If the work stops producing, you shouldn't need a legal document to keep you in the room.

    We don't report impressions as results

    Impressions, reach, CTR and engagement are diagnostics, not outcomes. Every report opens with calls, qualified leads and cost per booked job.

    We don't touch your ad budget

    Media is paid from your card, in your account. We don't mark up spend, resell it, or take a percentage of it.

    We don't hand you off to a junior

    You talk to the person who works in your account. There is no account manager layer relaying messages to someone you've never met.

    We don't require a discovery call to see prices

    The numbers are on this page. If they don't fit your business, you shouldn't have to sit through a 45-minute call to find out.

    Pricing Questions

    Tell me about your business

    Step 1 of 333%

    Let's see if we're a fit

    Start With the Audit

    $199. 72 hours. A written report on what we'd change — and a full refund if we don't find at least $500/month in wasted spend.

    Get a $199 Google Ads Audit