How much does it cost to hire a roofing marketing agency?

Our prices are published: monthly management from $795 to $2,495, plus a one-time setup from $1,500. Ad spend is separate and paid from your own account. Below roughly $2,000 a month in ad spend there is rarely enough data to optimize, so we often suggest starting with SEO and speed-to-lead instead.

How soon will I see results from roofing marketing?

Google Ads and Local Services Ads can bring calls in the first weeks. Local SEO usually takes several months, and the first signs, like more map impressions, appear before page-one rankings. Nobody can honestly guarantee a position.

Can I advertise free roof inspections for insurance claims in Florida?

Be careful. Section 489.147 of the Florida Statutes prohibits offering anything of value for allowing an inspection or filing a claim, and roof-claim ads must carry a required notice in at least 12-point type. We build claim campaigns around those rules; have your attorney review the wording.

Do Local Services Ads work for roofers?

Roofers is an eligible category, you pay per valid lead, and Google verifies license and insurance. LSA needs active management of service areas and lead quality. Google is moving LSA into Google Ads, and roofing was in the first phase starting August 2026.

How do I know if my roofing marketing is working?

Look at cost per booked inspection and cost per signed job, not impressions or clicks. We connect calls and forms to inspections and contracts so you can see which campaigns make money.

Should I change my budget during hurricane season?

Yes, with a plan. The Atlantic season runs June 1 to November 30 with a peak around September 10. We prepare storm campaigns before June, raise budgets by county when a storm hits and keep replacement campaigns running in the steady months.

How do you stop out-of-area storm chasers from eating my budget?

County-level targeting, negative keywords and quick bid changes in affected areas. Your ads and pages lead with local license, insurance and years in the area, the trust signals that separate a local roofer from a truck with a magnet.

Who owns the ad account, the tracking and the leads?

You do. Ads run from your own Google Ads account, funded by your own card, and call tracking and CRM data stay in your name. If you stop working with us, everything stays with you.

MarDigital

$199 Audit

Florida roofing contractors

Roofing Marketing for Florida Roofing Contractors

Storm season doesn't wait for your campaign to finish learning. Google Ads, Local Services Ads and local SEO built for the demand spikes that define Florida roofing.

Get a $199 Google Ads Audit See published pricing

English & Spanish
Plans from $795/month
Month to month
You own every account
No shared leads

In short

Roofing marketing that books inspections

We help Florida roofing contractors book more inspections from their own channels: roofing SEO for each service and city, Google Ads and Local Services Ads with campaigns ready before storm season, insurance-claim ads that follow Florida law, and tracking that shows cost per inspection and per signed job instead of clicks.

What's Actually Costing You Jobs

Demand arrives in spikes your campaigns aren't ready for

When a storm hits, searches jump overnight. Accounts that weren't structured in advance spend the spike learning instead of booking.

Storm-chaser competition floods the market

Out-of-area operators pour budget into affected counties for a few weeks. Local, licensed roofers get outspent by companies that will be gone by winter.

Insurance-claim searches mixed with retail replacement

Different customers, different close rates and different legal rules. Most accounts lump them into one campaign.

The lead goes to whoever calls back first

A homeowner with a leaking roof calls down the list. If you're the fourth callback, you've lost the job.

How We Get You Booked

Google Ads built for roofing contractors

Campaigns built and paused in advance, ready to switch on when demand spikes. Separate structures for emergency repair, insurance claims and full replacement, with county-level targeting you can raise in an affected area within hours.

Google Ads management

Roofing SEO and the map pack

Ranking for "roofing contractor near me" in each city you serve: service pages, city pages, Google Business Profile with job photos, and FTC-compliant review requests.

SEO services

Speed-to-lead automation

The first company to answer is often the one that gets the job. We set up automation that answers every inquiry in under 60 seconds by text, chat or AI voice agent, even when your crew is on a roof.

AI automation

Tracking that shows jobs, not impressions

Call tracking, form attribution and reporting that connects a click to a booked inspection and a signed contract.

Analytics and call tracking

Roofing SEO for Florida contractors

Roofing SEO works when each service and each city you really cover has its own useful page, and your Google Business Profile shows real work.

Pages by roof type and service

Roof repair and leak repair
Roof replacement
Tile, metal, shingle and flat roofs
Inspections and storm damage

City pages with real content

Only for areas your crews serve, each with local projects, permits and photos. No copy-paste city pages.

Google Business Profile with job photos

Before-and-after photos, services, service areas and answers to common questions, updated through the year.

Reviews that follow the FTC rule

We set up review requests after every job. No fake reviews, no incentives tied to five stars and no hiding negative reviews.

Google Ads and Local Services Ads for roofers

Urgent repair and full replacement are different buyers. We split them into separate campaigns with their own budgets, ads and landing pages.

Local Services Ads in the Roofers category

Roofers is an eligible LSA category with license and insurance checks, and you pay per valid lead. Google started moving Local Services Ads into Google Ads with pay-per-lead goals in August 2026, and roofing is in that first phase. A verified badge transfers automatically.

Negative keywords for roofing

Roofing jobs and training
DIY and materials-only searches
Areas outside your license
Commercial work if you only do residential

How to choose a roofing marketing agency

You own the Google Ads account, the website and the call tracking
Prices are published, and ad spend is separate from the fee
Reports show cost per inspection and per signed job
Insurance-claim ads are reviewed against Florida law
No long contract and no shared leads

Data block · official sources

Florida storm season and roofing demand

Roofing demand in Florida follows the weather calendar. These are the dates and workforce data we plan campaigns around.

Atlantic hurricane season
June 1 – Nov 30peak around September 10
The National Hurricane Center's climatology shows the Atlantic season running June 1 through November 30, with activity peaking around September 10.
Source: NOAA National Hurricane Center: Tropical cyclone climatology
Roofing is a growing trade
+5%projected job growth, 2025-35
BLS counts about 166,900 roofer jobs in 2025, projects growth faster than average and notes that roofers often work overtime in summer.
Source: BLS Occupational Outlook Handbook: Roofers

What this means for your marketing: budgets and ads follow a calendar. Storm-response campaigns are built before June, raised by county when a storm hits, and replacement campaigns carry the steady months.

Data block · official sources

Insurance-claim ads and licensing: Florida rules

Florida regulates how roofers advertise around insurance claims and who can do roofing work. Ads that ignore this can cost far more than wasted clicks.

Required notice in roof-claim ads
12 ptminimum notice type size
Section 489.147 says an ad that encourages a homeowner to file a roof-damage insurance claim must include the required notice, about the deductible being the owner's responsibility and insurance fraud, in at least 12-point type.
Source: Florida Statutes s. 489.147
No gifts for inspections or claims
$10,000maximum fine per violation
The same statute prohibits offering rebates, gifts or anything of value in exchange for allowing a roof inspection or filing a claim.
Source: Florida Statutes s. 489.147
Certified vs. registered roofing licenses
DBPR issues certified roofing licenses (CC), valid statewide, and registered licenses (RC), valid only in the local jurisdictions where they are held. Your ad targeting should match where your license is valid.
Source: Florida DBPR: Construction Industry Licensing Board
Licenses buyers can verify
DBPR states that roofing work can't be subcontracted to unlicensed roofers, and homeowners can verify any license with the DBPR app. Show your license number on your site and profile.
Source: Florida DBPR: Construction licensing FAQs

What this means for your marketing: we keep insurance-claim campaigns separate, write the required notice into their landing pages, never run free-inspection-for-claim offers, and target only the areas your license covers. Have your attorney confirm the wording.

Why Florida Is Different for Roofing Contractors

Few roofing markets are shaped this heavily by weather. Demand isn't steady: it arrives in bursts tied to storm activity, then returns to baseline.

Florida's insurance environment also makes claim-related searches a distinct category with its own rules. An owner replacing a roof because their carrier asked is a different buyer than someone remodeling.

A campaign built for steady demand misses both the spike and the claim traffic. A campaign built for Florida roofing has budget rules, targeting and ads ready before the first storm warning.

What we track for roofers

Cost per lead alone doesn't tell you if roofing marketing is working. We track the whole path to a signed job.

Calls answered and missed, with recordings
Inspection requests from forms and chat
Inspections booked and completed
Signed jobs and revenue by campaign
Cost per inspection and cost per job
Repair, replacement and claim leads separately

We've Done This

We operate our own Florida home improvement lead generation properties and manage paid search for active Florida home service companies. We build and test on our own budget before recommending anything.

We don't show invented case studies or logos we don't have permission to use. We show you exactly what we'd change in your account before you pay a retainer: the Google Ads audit for roofing contractors is a written report in 72 hours, and you keep it whether or not you hire us.

See our case studies

Roofing Contractors We Serve Across Florida

Miami
Fort Lauderdale
West Palm Beach
Boca Raton
Tampa
St. Petersburg
Orlando
Jacksonville
Naples
Sarasota
Fort Myers
Cape Coral
Kissimmee
Hialeah
Pembroke Pines

Other Florida trades we work with: contractors, remodelers, HVAC companies and moving companies.

What It Costs

Monthly management from $795 to $2,495 · One-time setup from $1,500 · Month to month after setup · Ad spend paid directly by you from your own account.

See every plan and fee

Roofing Marketing Questions

Sources

Tell us about your roofing company

Step 1 of 333%

Let's see if we're a fit

What kind of business do you run?

What do you currently spend on Google Ads per month?

Where are you located?

Start With an Audit

$199. 72 hours. Written report. Full refund if we don't find at least $500/month in wasted spend.

Get a $199 Google Ads Audit

Updated November 3, 2026 · Written by Walther Moncada, MarDigital