Google Ads Management for Home Service Businesses
Reporting on jobs, not impressions. Paid search built for roofers, HVAC companies, movers, contractors and cleaners who need booked work this month, managed by the person who actually touches the account.
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What Normally Goes Wrong in a Service Business Google Ads Account
The blue line is a click looking for you. Every red corridor is a dead end where the budget goes.
Most accounts we open are running a single Performance Max campaign with broad match keywords and no negative list. In home services, that combination sends a large share of the budget to searches like "how to fix an AC yourself", "jobs hiring near me" or "free estimate template" — searches that can never become a job.
The second failure is geography. A contractor in Fort Lauderdale set to a 40-mile radius is bidding on Homestead and Jupiter at the same price as their own zip code, even though drive time kills the margin on those jobs. Radius targeting is a default, not a strategy.
The third is measurement. If conversions are counted as "page views on the thank-you page", the algorithm optimizes for form fillers, not customers. Without call tracking with a 60-second minimum duration and offline conversion import from your CRM, Google is being trained on the wrong signal — and it will faithfully buy you more of it.
The last one is reporting. Monthly PDFs full of impressions, CTR and "engagement" exist because they're easy to export. They tell you nothing about whether the account produced revenue. Every report we send starts with calls, booked jobs and cost per job.
Every report we send starts with calls, booked jobs and cost per job.
- 12-month contracts: month to month after setup
- 0
- minimum call duration before we count a conversion
- 60 sec
- turnaround on the $199 written audit
- 72 hrs
What Google Ads Management Includes
7 things included in every account we manage.
MarDigitalmardigitalusa.com › services › google-ads-managementFull account rebuild or restructure
Campaigns split by intent — emergency, planned, replacement, maintenance — instead of one catch-all bucket. Each gets its own budget, bid strategy and ad schedule so that expensive after-hours clicks don't eat the money meant for booked appointments.
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Weekly search terms and negative keyword work
We read the search terms report every week and add negatives at the campaign and account level. This is the single highest-ROI recurring task in a home services account and it's the first one most agencies quietly stop doing after month two.
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Call tracking and conversion setup you own
Dynamic number insertion, call recording where legal, and conversion actions configured with a real duration threshold. Everything lives in your Google Ads account and your tracking platform, in your name.
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Landing pages matched to the search
An emergency search needs a phone number above the fold and a same-day window. A replacement search needs financing, warranty and proof. We build or rewrite pages so the click lands somewhere that matches the intent behind it.
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Local Services Ads management
License and insurance verification, category selection, budget pacing and weekly bad-lead disputes. LSA is often the cheapest cost per call available to Florida service businesses, but only if someone is disputing junk leads every week.
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Geographic and bid-modifier tuning
Zip-code level bidding based on your real drive times and job margins, not a lazy radius. We pull the geographic report monthly and cut the areas that produce calls you don't want.
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Reporting on cost per booked job
One dashboard, updated live, showing spend, calls, forms, qualified leads and cost per job. If your CRM supports it, we import closed revenue back into Google Ads so the bidding algorithm optimizes on money, not form fills.
This pairs directly with AI automation for speed-to-lead. See how it's applied for HVAC companies and roofing contractors.
Every week, the searches that can't become jobs get cut.
Reading the search terms report and adding negatives is the highest-return recurring task in a home services account. This is what it does to the traffic you pay for.
How It Works
Four stops, always in this order. Nothing goes live until the measurement is right.
- 1
Audit first
Every engagement starts with the $199 Google Ads audit. You get a written report in 72 hours identifying wasted spend, tracking gaps and structural problems — whether or not you hire us afterwards.
- 2
Rebuild and instrument
In the first two weeks we restructure campaigns, install call tracking and conversion actions, write new ad copy and fix or build the landing pages. Nothing goes live until measurement is correct.
- 3
Optimize weekly
Search terms, negatives, bids, budget pacing, ad testing and geographic pruning on a weekly cadence. You get a short written summary of what changed and why — no jargon, no filler.
- 4
Report on outcomes monthly
A monthly review focused on cost per booked job by campaign and by city, plus what we're changing next month. You talk to the person doing the work, not an account manager relaying messages.
Who This Is For
This is for you if…
- You're a Florida service business spending at least $2,000/month on ads, or ready to.
- You can answer or return calls quickly during business hours.
- You want to own the ad account, the tracking and the data permanently.
- You'd rather see cost per booked job than a slide about impression share.
This isn't for you if…
- You want us to fund or front your ad spend — spend always comes from your own account.
- You're looking for shared leads sold to four other companies at the same time.
- You need a 12-month contract signed before anyone looks at your account.
- Nobody at your company can answer the phone within a few minutes during the day.
What It Costs
Management retainers run $795 to $2,495 a month depending on spend and channel count, with setup from $1,500. Ad spend is paid directly by you from your own advertising account.
LAUNCH$795 a month
DOMINATE$2,495 a month
One-time setup of $1,500 or $3,500, depending on how much rebuilding the account needs.
Google Ads Management Questions
Tell me about your account
Let's see if we're a fit
Start With the Audit
$199. 72 hours. A written report on exactly what we'd change — and a full refund if we don't find at least $500/month in wasted spend.
Get a $199 Google Ads Audit